Launched in March 2017, the strategy pledged to tackle ambitious targets to double participation, double the game’s fanbase and create a high-performance system and world-class talent pipeline for England teams to achieve consistent success on the world stage. After four seasons the strategy is now concluding, and The FA will outline its continued support for the women’s and girls’ game with the launch of the 2020-24 vision in the coming months.
This week, The FA reviews The Gameplan for Growth’s journey to double the fanbase of the women’s game.
Please click here to download the results, a first-person narrative from Marzena Bogdanowicz [The FA’s Head of Commercial & Marketing for Women’s Football] and three case studies who demonstrate the strategy’s progress.
The story is also told via the video below.
Video - The Gameplan for Growth - Journey to Double the Fanbase